Omnisend is a top-tier e-commerce email and SMS marketing platform powering thousands of online merchants. By mid-2024, they had a content arsenal ready to win—but search engines weren’t playing along. To break through the noise, outmaneuver industry giants, and dominate the rankings, Omnisend teamed up with Digital Gratified in June 2024. The goal: level up organic traffic and visibility through surgical link building.

What Went Down:

• 🚀 180 high-authority backlinks from DR 60–85+ domains—catapulting Omnisend’s domain strength and authority.
• 📈 +18% surge in organic traffic (from 148k to ~175k/month) and climbing—setting a new traffic record.
• 🔍 +31% increase in first-page keyword rankings—rising from ~14k to ~18.5k top 10 spots on Google.
• 🥇 #1 rankings for competitive keywords like “email marketing agency,” “email sign off,” and “sign off email.”
• 💥 Broke into top 10 for massive keywords like “omnichannel,” “push notifications,” and “Shopify stores.”

The Challenge: Breaking Through the SEO Noise

Omnisend wasn’t just trying to keep up—they wanted to lead. But even with solid content in place, the organic traffic needle refused to move. Why? Because in the savage jungle of martech, the SERPs are ruled by beasts like Mailchimp and Klaviyo, who weren’t about to give up their spots without a fight.

Here’s what Omnisend was up against:

• Brutal SERP Competition: High-value keywords were hogged by household-name competitors. Omnisend’s best pages were stuck on page 2—a digital wasteland no one visits.
• Authority Deficit: Despite publishing gold, Omnisend’s backlink profile lagged behind. Their Domain Rating looked decent on paper, but Google still wasn’t impressed.
• Traffic Stagnation: By mid-2024, growth had flatlined. The charts weren’t moving. Time for a new strategy—or risk staying invisible.

So they called in Digital Gratified. The mission? Flip the script and get Omnisend ranking where it belonged: at the top.

The Solution: A Precision Link Building Offensive

Digital Gratified didn’t roll in with spammy directories or throwaway guest posts. They came in with scalpels—not sledgehammers—and launched a highly targeted niche edit campaign designed to inject real authority and relevance into Omnisend’s SEO.

Here’s how they did it:

• Elite Link Placements: 180 backlinks from high-authority domains in marketing, SaaS, and e-commerce niches. We’re talking DR 60–85+ websites. No fluff. No filler. Just the kind of links Google dreams about.
• Context is King: Every link was surgically placed inside aged, indexed content that actually made sense. Think best-practice guides, listicles, and strategy posts—real estate that Google already trusted. Omnisend’s links fit in naturally, like they were meant to be there.
• Keyword-Laced Anchors: Anchor text wasn’t random—it was strategic. Think “email marketing automation,” “SMS marketing pricing,” and other queries Omnisend wanted to dominate. The result? Rankings that didn’t just climb—they flew.
• Pacing Like a Pro: No spammy link blasts here. The campaign ran smoothly over 10 months, with steady link velocity that kept everything looking squeaky clean to Google’s crawlers. Every link stayed live and indexed. No drops, no drama.
• Bonus Content Wins: Digital Gratified even co-created SEO-focused listicles with select publishers, spotlighting Omnisend as a go-to solution. These weren’t just backlinks—they were brand showcases.

This wasn’t a game of numbers. It was quality, relevance, and strategy—executed flawlessly.

Results: Rankings Up. Traffic Up. Game Over.

The numbers didn’t just improve—they told a story. A story where Omnisend stopped playing catch-up and started setting the pace.

• 🚀 Organic Traffic Explosion: Monthly visits jumped from 148,000 in June 2024 to around 175,000 by April 2025—an 18% lift in just 10 months. This wasn’t a random bump. It was a sustained, strategic climb that shattered previous traffic records and reset the baseline for what “normal” now means at Omnisend.
• 📊 Keyword Rankings Domination: First-page rankings surged by 31%, going from ~14,180 to 18,500+ keywords in Google’s top 10. Even better? Top 3 rankings nearly doubled (from 3,328 to ~5,778). That’s not just better visibility—that’s SERP ownership.
• 🏆 Domain Rating Power-Up: With 180 shiny new high-authority backlinks, Omnisend’s Ahrefs Domain Rating rose from the high-80s into the 90s. For a site that was already solid, this was the edge needed to outrank rivals for even the toughest terms.
• 🔥 Massive Keyword Wins:
  • “Email marketing agency” → from #13 to #1
  • “Email sign off” → from #20 to #1
  • “Sign off email” → from #17 to #1
  • “Omnichannel” → from not even in the top 40 to #9
  • “Push notifications” → cracked #9 (was buried beyond page 9)
  • “Shopify stores” → climbed to #3 in the US
  These aren’t vanity keywords—they’re high-intent, competitive phrases with real volume and real buyer interest.
• 🔗 Referral Traffic & Leads: The backlinks weren’t just good for SEO—they actually drove clicks. Multiple niche edit placements brought in targeted visitors who matched Omnisend’s ICP, converting into free trial signups. So yes, link building directly fed the funnel.

This wasn’t just a successful SEO campaign. It was a turning point.