SEO
Bounce Rate
Quick definition
Bounce rate is the percentage of single-page sessions where a user lands on a page and leaves without interacting further.
Originally a Google Analytics term, bounce rate has become controversial because a quick answer can satisfy intent and still 'bounce'. GA4 replaced it with 'engagement rate' for better signal quality.
Why Bounce Rate matters
Bounce rate is not a direct Google ranking factor. It's a UX and content quality signal that may correlate with poor user satisfaction in some cases.
How Bounce Rate works in practice
Focus on improving the underlying user experience — page speed, content match to intent, internal linking, and clear next steps — rather than chasing the metric itself.
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Related terms
Dwell Time
Dwell time is the amount of time a user spends on a page after clicking from search before returning to the SERP.
Click-Through Rate (CTR)
Click-Through Rate (CTR) is the percentage of impressions on a search result that turn into clicks.
Core Web Vitals
Core Web Vitals are a set of Google-defined user-experience metrics measuring loading performance (LCP), interactivity (INP), and visual stability (CLS).