SaaS SEO & Link Building Blog
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SEO KPIs: The 5 That Tie Organic Search to Pipeline
Most SEO KPI lists track sixteen numbers. A SaaS team needs five that roll up to pipeline and ARR. Here is how to calculate each one, set targets backwards from revenue and read them now that AI answers absorb clicks.
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What Is B2B SaaS? The Model, the Metrics and How It Sells
B2B SaaS is subscription software sold to businesses, and its real product is the renewal. Here is how the model works, the metrics that decide it, how contract size sets the sales motion, and what AI is doing to SaaS pricing.
Topical Authority: How SaaS Sites Build It and Measure It
Topical authority is focus Google can see. Here is what Google has confirmed about it, a worked topical map for a SaaS category, the build order we use, and how to measure it in pipeline.
Backlinks: What They Are and How They Work for SaaS
Backlinks are links from other sites to yours, and Google still uses them to find and rank pages. Here is how they work, why referring domains matter more than raw counts, and why so many backlinks quietly disappear.
SEO Forecasting: How SaaS Teams Predict Pipeline and ARR
SEO forecasting is only useful when it ends in pipeline. Here is how SaaS teams build a ranged forecast from search demand to demos and ARR, with AI Overview discounts and a worked example.
How to Get Backlinks: 8 Tactics That Work for SaaS Sites
The fastest way for a SaaS company to get backlinks is to use what only it has: product data, partners, customers and expertise. Here are eight tactics that work, and how to route the links to the pages that sell.
B2B SEO: The Pipeline-First Strategy for SaaS Companies
B2B SEO decides which vendors make the shortlist before sales gets a call. Here is the build order we use for SaaS sites, and how to measure it in pipeline.
How to Find a SaaS SEO Expert Who's Worth the Money
What a SaaS SEO expert actually does, the three roles behind the title, what each costs, and how to vet a consultant before you hand over your pipeline.
How to Budget for SEO: A Step-by-Step Guide for SaaS Companies
How to set an SEO budget that fits your stage, what the money should actually cover, and how to tell if it's working. Real numbers, no agency fluff.
What Is SEO Reporting? How SaaS Teams Track Pipeline and Revenue
What SEO reporting actually means, what a report should include, and how SaaS teams can tie it back to pipeline instead of just traffic.
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