Link Building

    Digital PR

    Quick definition

    Digital PR is the practice of earning brand coverage and backlinks from journalists and publications by pitching newsworthy stories, data, or expert commentary.

    Digital PR sits at the intersection of public relations and SEO. The goal is editorial coverage on high-authority publications — which naturally drives backlinks, brand awareness, and referral traffic.

    Why Digital PR matters

    Done well, a single digital PR campaign can earn dozens of Tier 1 backlinks (Forbes, TechCrunch, Inc., industry trade press) — easily the highest-value links in any link program.

    How Digital PR works in practice

    Most digital PR campaigns rely on original data, opinionated angles, or expert source quotes. Pitch through HARO/Featured, direct journalist relationships, or dedicated PR distribution.

    Best practices

    • Lead with original data or a strong angle.
    • Build a tight journalist list per beat.
    • Time pitches around news hooks or trends.
    • Track placements monthly and reclaim no-link mentions.

    Need help applying this to your SaaS?

    Get a free strategy call with our team — no pitch, just a clear next step.

    Related terms

    HARO
    HARO (Help A Reporter Out) is a service that connects journalists with expert sources, often resulting in backlinks from major publications.
    Editorial Link
    An editorial link is a backlink earned naturally because a writer chose to reference your content — without any exchange, payment, or formal pitch.
    Linkable Asset
    A linkable asset is a piece of content — a tool, study, statistic, calculator, or visual — built specifically to attract backlinks at scale.
    Brand Mention
    A brand mention is any reference to your brand name on the web, with or without a hyperlink.

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