SEO
Dwell Time
Quick definition
Dwell time is the amount of time a user spends on a page after clicking from search before returning to the SERP.
Dwell time is widely discussed but not officially confirmed as a direct Google ranking signal. Google likely uses some user-engagement signals, but the exact metric and weight are opaque.
Why Dwell Time matters
Long dwell time generally correlates with content that satisfies the query — which is what Google ultimately optimizes for.
How Dwell Time works in practice
Improve dwell time by matching intent, writing for scannability, including videos or interactive elements, and structuring content so users find what they need fast — and then keep reading.