SEO
E-E-A-T
Quick definition
E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) is Google's framework for evaluating content quality, especially for YMYL topics.
Originally E-A-T, Google added 'Experience' in 2022. Together, the four pillars guide human Search Quality Raters and influence Google's algorithms indirectly.
Why E-E-A-T matters
E-E-A-T is especially important for Your Money or Your Life (YMYL) topics — health, finance, legal, safety — where misinformation can cause real harm.
How E-E-A-T works in practice
Demonstrate E-E-A-T with author bylines, professional bios, transparent sourcing, original research, expert review, About/Contact pages, and consistent off-site reputation signals.
Best practices
- Add expert author bios with credentials.
- Cite primary sources.
- Show original research and first-hand experience.
- Maintain accurate About and Contact pages.
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Related terms
Topical Authority
Topical authority is a site's recognized expertise on a specific subject, built through deep, interlinked content coverage and relevant backlinks.
Google Algorithm Update
A Google algorithm update is a change Google makes to its ranking systems — sometimes minor and continuous, sometimes named 'core updates' rolled out periodically.
Helpful Content Update
The Helpful Content Update is a Google algorithm system that demotes sites producing content primarily made for search engines rather than people.