SEO

E-E-A-T

Quick definition

E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) is Google's framework for evaluating content quality, especially for YMYL topics.

Originally E-A-T, Google added 'Experience' in 2022. Together, the four pillars guide human Search Quality Raters and influence Google's algorithms indirectly.

Why E-E-A-T matters

E-E-A-T is especially important for Your Money or Your Life (YMYL) topics — health, finance, legal, safety — where misinformation can cause real harm.

How E-E-A-T works in practice

Demonstrate E-E-A-T with author bylines, professional bios, transparent sourcing, original research, expert review, About/Contact pages, and consistent off-site reputation signals.

Best practices

  • Add expert author bios with credentials.
  • Cite primary sources.
  • Show original research and first-hand experience.
  • Maintain accurate About and Contact pages.

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