SEO
Featured Snippet
Quick definition
A featured snippet is the boxed answer Google shows at the top of search results, pulling content directly from a ranking page.
Snippets appear in paragraph, list, table, or video format. Earning one — sometimes called 'position zero' — can substantially increase clicks even at lower organic rankings.
Why Featured Snippet matters
To earn snippets, structure content with clear question headings and immediately answer them in 40–60 words. Use lists and tables where appropriate.
How Featured Snippet works in practice
Snippets are increasingly replaced by AI Overviews in some niches. Diversify ranking strategy beyond snippet-chasing alone.
Best practices
- Use the exact question as an H2 or H3.
- Answer in 40–60 words immediately after.
- Format with lists or tables where appropriate.
- Optimize existing position-2–8 pages first.
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Related terms
SERP Feature
A SERP feature is any non-standard element on a search results page beyond the traditional blue links — featured snippets, PAA, knowledge panels, videos, images, ads, AI Overviews, and more.
Rich Result
A rich result is a search result enhanced with visual elements like ratings, images, prices, FAQ accordions, or videos — typically powered by structured data.
People Also Ask (PAA)
People Also Ask (PAA) is a SERP feature showing related questions and expandable answers that users frequently ask alongside the original query.
Meta Description
A meta description is the HTML element that summarizes a webpage's content, often displayed as the snippet under the title in search results.