Hreflang
Hreflang is an HTML attribute that tells search engines which language and region a page targets, so the right version surfaces for the right audience.
Hreflang is essential for international SEO. It maps each page to its language equivalents on other URLs, helping Google serve the correct version per user.
Why Hreflang matters
Improper hreflang implementations create some of the most common — and most damaging — international SEO bugs. Missing reciprocal tags, wrong codes, and conflicts with canonicals all cause major issues.
How Hreflang works in practice
Use Google Search Console's International Targeting report and tools like Sitebulb or Screaming Frog to validate hreflang tags. Always pair every tag with a reciprocal tag from the destination page.
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