Link Building
Image Link
Quick definition
An image link is a hyperlink where the clickable element is an image instead of text — search engines read its alt attribute as the anchor.
When an image is wrapped in a link, the image's alt text functions as the link's anchor text for SEO purposes. Missing or generic alt text wastes the signal.
Why Image Link matters
Image links are common for logos, infographics, badges, and CTAs. They're useful but should not replace text links for important ranking opportunities.
How Image Link works in practice
Always provide descriptive, keyword-appropriate alt text on linked images. For infographic embed codes, give publishers an alt-text suggestion you'd actually want indexed.