Link Building
Link Equity
Quick definition
Link equity is the SEO value passed from one page to another through hyperlinks — sometimes informally called 'link juice'.
Link equity describes how authority and ranking power flow across the web. When a high-authority page links to yours, a portion of its equity transfers and helps the receiving page rank.
Why Link Equity matters
The amount transferred depends on the linking page's authority, its number of outbound links, link placement, and relevance. A single contextual link from a high-equity page can outweigh dozens of low-quality links.
How Link Equity works in practice
Internal links also pass equity. Smart internal linking funnels authority from your most-linked pages (often the homepage or top guides) toward commercial pages you want to rank.