Link Building

    Link Profile

    Quick definition

    A link profile is the complete picture of all the backlinks pointing to a website, including anchor text distribution, source quality, and link types.

    Your link profile is what Google evaluates when judging your site's authority. It includes referring domains, anchor distribution, dofollow vs. nofollow ratio, top-linked pages, and toxic-link signals.

    A healthy profile is diverse: many referring domains, varied anchors, a mix of dofollow and nofollow, links to multiple pages (not just the homepage), and few low-quality or spammy sources.

    Audit your link profile at least twice a year using Ahrefs, Semrush, or Moz. Use the audit to spot toxic patterns, anchor over-optimization, and opportunities to reclaim lost links.

    Best practices

    • Diversify across domains, anchors, and target pages.
    • Keep exact-match anchors below ~5%.
    • Build out internal pages, not just the homepage.
    • Audit toxic links every 6 months.

    Need help applying this to your SaaS?

    Get a free strategy call with our team — no pitch, just a clear next step.

    Related terms

    Backlink
    A backlink is an inbound hyperlink from one website to another, used by search engines as a vote of confidence in the destination page.
    Referring Domain
    A referring domain is any unique website that points at least one backlink to your site.
    Link Audit
    A link audit is a systematic review of a website's backlink profile to identify strengths, weaknesses, and toxic risks.
    Domain Authority
    Domain Authority (DA) is Moz's 0–100 score predicting how well a website will rank in search results based on its backlink profile.
    Domain Rating (DR)
    Domain Rating (DR) is Ahrefs' 0–100 score measuring the strength of a website's backlink profile relative to others in its index.

    Read more

    Previous
    Link Juice
    Next
    Link Reclamation