Link Building
Link Velocity
Quick definition
Link velocity is the rate at which a website acquires new backlinks over time.
Link velocity tracks how fast referring domains are being added. A consistent, steady curve looks natural; sudden spikes (especially with bad anchors) look like an active manipulation attempt.
Why Link Velocity matters
Google does not penalize fast growth that's clearly explained by a real event — a product launch, a press hit, a viral piece. It does scrutinize unexplained anomalies in your link graph.
How Link Velocity works in practice
When planning campaigns, target a sustainable monthly cadence of new referring domains. A 'hockey stick' jump that fades immediately is both ineffective and risky.