SEO
Organic Keyword
Quick definition
An organic keyword is a search term for which a page on your site appears in the unpaid search results.
SEO tools count organic keywords as one of the most common 'visibility' metrics. Growing the set of ranked keywords is a leading indicator of organic traffic growth.
Why Organic Keyword matters
Each page typically ranks for tens or hundreds of related variations — exact match, synonyms, long-tail, related entities — not just its primary target.
How Organic Keyword works in practice
Use Search Console's Performance report and Ahrefs' Organic Keywords to find queries you almost rank for. Position 8–20 keywords are usually the highest-leverage optimization targets.
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Related terms
Organic Traffic
Organic traffic is visitors who land on your site by clicking unpaid search engine results.
Keyword
A keyword is the word or phrase users type into a search engine — and the term SEOs target with content to rank for it.
Keyword Research
Keyword research is the process of finding, evaluating, and prioritizing search terms users actually type, to inform content and SEO strategy.
SEO
SEO (Search Engine Optimization) is the practice of improving a website to rank higher in organic search results and earn more relevant, unpaid traffic.
SERP
A SERP (Search Engine Results Page) is the page Google shows in response to a user's query, including organic results, ads, and rich features.
Long-Tail Keyword
A long-tail keyword is a longer, more specific search phrase — typically 3+ words — with lower search volume but higher conversion intent.