Link Building
Outbound Link
Quick definition
An outbound link (or external link) is a hyperlink from your website to a page on another website.
Outbound links are useful and expected. They help readers and signal to Google that your content is well-researched and connected to the broader web.
Why Outbound Link matters
Linking out to authoritative sources doesn't 'leak PageRank' in any meaningful way — it builds context. Google's John Mueller has repeatedly confirmed that good outbound links are a positive signal.
How Outbound Link works in practice
Use outbound links for original research, supporting data, and authoritative references. Avoid linking to spammy or irrelevant sites and use rel='nofollow' or 'sponsored' on any paid placements.
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Related terms
Inbound Link
An inbound link is a hyperlink from an external website pointing to a page on your site — also called a backlink.
Internal Link
An internal link is a hyperlink from one page on your website to another page on the same domain.
Link Equity
Link equity is the SEO value passed from one page to another through hyperlinks — sometimes informally called 'link juice'.