SEO
People Also Ask (PAA)
Quick definition
People Also Ask (PAA) is a SERP feature showing related questions and expandable answers that users frequently ask alongside the original query.
PAA boxes show 4–6 related questions and pull short answers from ranking pages. They expand dynamically as users click, often surfacing dozens more questions.
Why People Also Ask (PAA) matters
Appearing in PAA earns clicks even if your page doesn't rank in the top 10 — a real opportunity for competitive informational keywords.
How People Also Ask (PAA) works in practice
Mine PAA questions for content briefs. Add FAQ sections to existing posts addressing the exact PAA questions for your target keyword.