Reciprocal Link
A reciprocal link is a backlink between two sites that have agreed to link to each other — Site A → Site B and Site B → Site A.
Reciprocal linking is the simplest form of link exchange. A few editorially justified reciprocal links between partners, suppliers, or genuinely related sites are normal and safe.
Why Reciprocal Link matters
Problems start when reciprocal linking becomes a tactic — dedicated 'partners' pages, bulk requests, or networks of sites linking to each other purely for SEO. Google's link spam systems target this pattern.
How Reciprocal Link works in practice
Use reciprocal links sparingly and only when both links would exist regardless of SEO. If you wouldn't write the link without expecting one back, it's probably not worth the risk.
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