SEO
Structured Data
Quick definition
Structured data is standardized metadata (typically based on Schema.org) that describes a page's content in a machine-readable format.
Structured data is what schema markup expresses. The two terms are often used interchangeably; 'schema markup' usually refers to the actual implementation, while 'structured data' refers to the broader concept.
Why Structured Data matters
Beyond search results, structured data helps power knowledge panels, voice assistants, AI Overviews, and third-party integrations.
How Structured Data works in practice
Treat structured data as core SEO hygiene. Implement it on every templated page type (articles, products, FAQ, recipes, events) and re-validate after major site updates.