Link Building
Unlinked Mention
Quick definition
An unlinked mention is a reference to your brand on a third-party page that does not include a hyperlink back to your site.
Unlinked mentions represent the lowest-friction backlink opportunity on the web — the editorial decision to mention you has already been made.
Why Unlinked Mention matters
Most reclamation outreach converts at 20–40%+ because the ask is small: 'Thanks for the mention — could you make our name a link?'.
How Unlinked Mention works in practice
Set up monitoring (Ahrefs Alerts, Mention.com, Google Alerts), batch reclaim outreach weekly, and track recovered links as a campaign KPI.