Link Building
Unlinked Mention
Quick definition
An unlinked mention is a reference to your brand on a third-party page that does not include a hyperlink back to your site.
Unlinked mentions represent the lowest-friction backlink opportunity on the web — the editorial decision to mention you has already been made.
Why Unlinked Mention matters
Most reclamation outreach converts at 20–40%+ because the ask is small: 'Thanks for the mention — could you make our name a link?'.
How Unlinked Mention works in practice
Set up monitoring (Ahrefs Alerts, Mention.com, Google Alerts), batch reclaim outreach weekly, and track recovered links as a campaign KPI.
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Related terms
Brand Mention
A brand mention is any reference to your brand name on the web, with or without a hyperlink.
Link Reclamation
Link reclamation is the process of recovering lost backlinks or converting unlinked brand mentions into proper hyperlinks.
Pillow Links
Pillow links are low-risk, brand-only backlinks (social profiles, business directories, brand mentions) used to make a backlink profile look more natural.
Citation
A citation is a mention of your business name, address, or phone number (NAP) on a third-party site, often without a hyperlink — important primarily for local SEO.
Co-Citation
Co-citation occurs when two websites are mentioned together by a third site, even without a direct hyperlink between them.