Link Building
URL Rating (UR)
Quick definition
URL Rating (UR) is Ahrefs' 0–100 page-level metric estimating the backlink strength of a specific URL.
While DR measures domain-level authority, UR measures the authority of an individual page. A site's homepage often has a high UR even when deeper pages don't.
Why URL Rating (UR) matters
UR is useful when guest-posting or earning backlinks: a link from a high-UR page (such as a frequently-linked-to pillar article) is more valuable than a link from a brand-new post with UR 0.
How URL Rating (UR) works in practice
When evaluating placement opportunities, look at both the publishing page's UR and the target site's DR. A high-UR page on a moderately-ranked domain can deliver more equity than a low-UR page on a powerhouse site.