Link Building
Citation
Quick definition
A citation is a mention of your business name, address, or phone number (NAP) on a third-party site, often without a hyperlink — important primarily for local SEO.
Citations are foundational for local SEO. Search engines use consistent NAP information across Yelp, Apple Maps, BBB, industry directories, and Google Business Profile to verify a business's legitimacy.
Why Citation matters
For SaaS companies with no physical storefront, traditional NAP citations matter less, but brand citations across review sites (G2, Capterra, TrustRadius, Product Hunt) play a similar role.
How Citation works in practice
Audit your citations periodically for accuracy. Inconsistent NAP or stale entries hurt local rankings and erode trust signals search engines weight heavily.