Link Building
Co-Citation
Quick definition
Co-citation occurs when two websites are mentioned together by a third site, even without a direct hyperlink between them.
Co-citation tells search engines that two entities are topically related. If credible sites repeatedly mention your brand alongside well-known industry leaders, Google associates you with that topical group.
Why Co-Citation matters
Strong co-citation can boost rankings for niche keywords even without explicit anchor text. It's why being mentioned in 'best [category] tools' lists matters so much.
How Co-Citation works in practice
Earn co-citations by getting listed in roundups, comparison articles, podcast notes, and industry awards alongside the top brands in your space.
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Related terms
Co-Occurrence
Co-occurrence is the appearance of your brand or page near specific topical keywords across multiple sites, signaling relevance to those topics.
Brand Mention
A brand mention is any reference to your brand name on the web, with or without a hyperlink.
Topical Authority
Topical authority is a site's recognized expertise on a specific subject, built through deep, interlinked content coverage and relevant backlinks.