Link Building
Co-Citation
Quick definition
Co-citation occurs when two websites are mentioned together by a third site, even without a direct hyperlink between them.
Co-citation tells search engines that two entities are topically related. If credible sites repeatedly mention your brand alongside well-known industry leaders, Google associates you with that topical group.
Why Co-Citation matters
Strong co-citation can boost rankings for niche keywords even without explicit anchor text. It's why being mentioned in 'best [category] tools' lists matters so much.
How Co-Citation works in practice
Earn co-citations by getting listed in roundups, comparison articles, podcast notes, and industry awards alongside the top brands in your space.