Link Building
Co-Occurrence
Quick definition
Co-occurrence is the appearance of your brand or page near specific topical keywords across multiple sites, signaling relevance to those topics.
While co-citation focuses on which brands appear together, co-occurrence focuses on which keywords consistently surround your brand mentions and backlinks.
Why Co-Occurrence matters
Repeated co-occurrence with target keywords helps Google associate your brand with those topics — strengthening rankings for related searches.
How Co-Occurrence works in practice
Co-occurrence is one reason topical relevance matters in link building. Links from articles already ranking for related keywords transfer more topical authority than links from off-topic pages.