Link Building

    Dofollow Link

    Quick definition

    A dofollow link is a standard hyperlink that passes PageRank and ranking signals from the source page to the destination page.

    By default, every link on the web is dofollow — meaning search crawlers follow it and pass authority. The term exists mainly to contrast with rel='nofollow' and similar attributes added to specific links.

    Dofollow backlinks from authoritative, topically relevant pages are the foundation of organic ranking growth. They directly contribute to your domain's authority and a target page's ability to rank.

    When earning backlinks through outreach, digital PR, or guest contributions, dofollow is the default. Always confirm the placement is dofollow in the HTML source before paying or reporting it as a campaign deliverable.

    Need help applying this to your SaaS?

    Get a free strategy call with our team — no pitch, just a clear next step.

    Related terms

    Nofollow Link
    A nofollow link uses the rel='nofollow' attribute to tell search engines not to pass ranking authority through that link.
    Backlink
    A backlink is an inbound hyperlink from one website to another, used by search engines as a vote of confidence in the destination page.
    Link Equity
    Link equity is the SEO value passed from one page to another through hyperlinks — sometimes informally called 'link juice'.
    Previous
    Disavow File
    Next
    Domain Authority