Link Building

    Editorial Link

    Quick definition

    An editorial link is a backlink earned naturally because a writer chose to reference your content — without any exchange, payment, or formal pitch.

    Editorial links are the gold standard. Google treats them as the most credible vote of confidence because nothing influenced the writer beyond the quality of your content.

    You can't directly buy editorial links, but you can dramatically increase your chances by creating original research, statistics pages, free tools, and opinionated thought leadership that journalists and bloggers want to cite.

    Most digital PR programs aim to manufacture editorial-link conditions: pitch original data and angles to relevant journalists, and the coverage (with links) follows naturally.

    Need help applying this to your SaaS?

    Get a free strategy call with our team — no pitch, just a clear next step.

    Related terms

    Digital PR
    Digital PR is the practice of earning brand coverage and backlinks from journalists and publications by pitching newsworthy stories, data, or expert commentary.
    Linkable Asset
    A linkable asset is a piece of content — a tool, study, statistic, calculator, or visual — built specifically to attract backlinks at scale.
    Statistics Page
    A statistics page is a long-form resource that compiles credible, citable data points on a specific topic — designed to attract editorial backlinks from journalists and bloggers.
    Linkable Hub
    A linkable hub is a long-form, frequently updated resource page (such as a guide, statistics page, or glossary) built to attract backlinks over years.
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