Link Building
Inbound Link
Quick definition
An inbound link is a hyperlink from an external website pointing to a page on your site — also called a backlink.
Inbound link is synonymous with backlink. The two terms are used interchangeably across SEO tools and content.
Why Inbound Link matters
Each high-quality inbound link is a vote of confidence that boosts the linked page's authority and broader domain trust.
How Inbound Link works in practice
Focus on growing the count and diversity of inbound referring domains — the single strongest predictor of ranking growth in most B2B SaaS niches.
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Related terms
Backlink
A backlink is an inbound hyperlink from one website to another, used by search engines as a vote of confidence in the destination page.
Referring Domain
A referring domain is any unique website that points at least one backlink to your site.
Outbound Link
An outbound link (or external link) is a hyperlink from your website to a page on another website.
Backlink Profile
A backlink profile is the full set of inbound links pointing at your domain, including their sources, quality, anchor distribution, and growth pattern.