Link Building
Inbound Link
Quick definition
An inbound link is a hyperlink from an external website pointing to a page on your site — also called a backlink.
Inbound link is synonymous with backlink. The two terms are used interchangeably across SEO tools and content.
Why Inbound Link matters
Each high-quality inbound link is a vote of confidence that boosts the linked page's authority and broader domain trust.
How Inbound Link works in practice
Focus on growing the count and diversity of inbound referring domains — the single strongest predictor of ranking growth in most B2B SaaS niches.