Link Building
Link Juice
Quick definition
Link juice is the informal SEO term for the ranking authority a hyperlink passes from one page to another.
Link juice is the colloquial name for what Google calls link equity or PageRank. It's the SEO 'value' that flows through a link from the source page to the destination.
Why Link Juice matters
Pages with strong external link juice (lots of high-quality backlinks) become hubs that can then pass juice internally to support other important pages on your site.
How Link Juice works in practice
While Google no longer publishes PageRank scores, the concept still drives modern link building strategy: earn juice from authoritative external sites, then channel it internally to your highest-revenue pages.
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