SEO
Meta Title
Quick definition
A meta title (or title tag) is the HTML element that defines the title of a webpage, shown as the clickable headline in search results and browser tabs.
Meta titles are one of the most important on-page SEO elements. They directly influence rankings (keyword relevance) and CTR (compelling headline).
Why Meta Title matters
Keep titles under ~60 characters to avoid truncation in SERPs. Place the primary keyword toward the start and include a value-led modifier.
How Meta Title works in practice
Google sometimes rewrites titles when it judges them too long, vague, or keyword-stuffed. Reduce rewrites by writing clear, descriptive, intent-matched titles.
Best practices
- Keep titles under 60 characters.
- Lead with the primary keyword.
- Include a benefit or differentiator.
- Avoid clickbait — match SERP intent.
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Related terms
Meta Description
A meta description is the HTML element that summarizes a webpage's content, often displayed as the snippet under the title in search results.
Click-Through Rate (CTR)
Click-Through Rate (CTR) is the percentage of impressions on a search result that turn into clicks.
On-Page SEO
On-page SEO is the practice of optimizing individual webpage content and HTML elements to rank higher for target keywords.