SEO

    SERP

    Quick definition

    A SERP (Search Engine Results Page) is the page Google shows in response to a user's query, including organic results, ads, and rich features.

    Modern SERPs include far more than 10 blue links. Common features include featured snippets, People Also Ask, knowledge panels, video carousels, image packs, local packs, and AI Overviews.

    Why SERP matters

    SERP layout heavily influences how much traffic each ranking position earns. Position 1 with a featured snippet above it may get less click traffic than expected — and AI Overviews can compress organic CTR further.

    How SERP works in practice

    Analyze SERPs for every target keyword before content briefing. Match content type and depth to what Google currently rewards; ignoring SERP intent is the #1 reason content underperforms.

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    Related terms

    Featured Snippet
    A featured snippet is the boxed answer Google shows at the top of search results, pulling content directly from a ranking page.
    People Also Ask (PAA)
    People Also Ask (PAA) is a SERP feature showing related questions and expandable answers that users frequently ask alongside the original query.
    SERP Feature
    A SERP feature is any non-standard element on a search results page beyond the traditional blue links — featured snippets, PAA, knowledge panels, videos, images, ads, AI Overviews, and more.
    Search Intent
    Search intent is the underlying goal a user has when typing a query — informational, navigational, commercial, or transactional.
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