Link Building
Pillow Links
Quick definition
Pillow links are low-risk, brand-only backlinks (social profiles, business directories, brand mentions) used to make a backlink profile look more natural.
Pillow links include profile pages on social networks, Crunchbase, Product Hunt, G2, Capterra, About.me, and similar platforms. They're easy to set up and pass minimal direct equity.
Why Pillow Links matters
They matter because real brands have them. A backlink profile that's 100% editorial dofollow links with commercial anchors looks unnatural; adding pillow links restores plausibility.
How Pillow Links works in practice
Pillow links should be foundational, not a strategy. Set them up once during launch or rebrand, then focus your effort on editorial placements that drive actual ranking lift.