Link Building

    Backlink Profile

    Quick definition

    A backlink profile is the full set of inbound links pointing at your domain, including their sources, quality, anchor distribution, and growth pattern.

    Backlink profile is essentially synonymous with link profile. Both describe the complete inbound link footprint Google evaluates when judging your site.

    Healthy profiles are diverse, gradually growing, and anchored mostly by branded or descriptive phrases. Unhealthy profiles spike unnaturally, lean on a small set of domains, or over-optimize anchors.

    Compare your backlink profile to top-ranking competitors using Ahrefs' Domain Comparison or Semrush's Backlink Gap. Gaps in referring domain types often point to the next campaign's targets.

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    Related terms

    Link Profile
    A link profile is the complete picture of all the backlinks pointing to a website, including anchor text distribution, source quality, and link types.
    Link Audit
    A link audit is a systematic review of a website's backlink profile to identify strengths, weaknesses, and toxic risks.
    Referring Domain
    A referring domain is any unique website that points at least one backlink to your site.
    Domain Authority
    Domain Authority (DA) is Moz's 0–100 score predicting how well a website will rank in search results based on its backlink profile.
    Domain Rating (DR)
    Domain Rating (DR) is Ahrefs' 0–100 score measuring the strength of a website's backlink profile relative to others in its index.
    Pillow Links
    Pillow links are low-risk, brand-only backlinks (social profiles, business directories, brand mentions) used to make a backlink profile look more natural.

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