SEO
Rich Result
Quick definition
A rich result is a search result enhanced with visual elements like ratings, images, prices, FAQ accordions, or videos — typically powered by structured data.
Common rich results include review stars, recipe cards, FAQ accordions, breadcrumb trails, sitelinks, product snippets, and HowTo steps.
Why Rich Result matters
Rich results dramatically improve CTR — sometimes by 20–30%+ — without changing ranking position. They occupy more SERP real estate and signal credibility.
How Rich Result works in practice
Earn rich results by implementing the right schema (FAQPage, Product, Article, Recipe, Review) and validating with Google's Rich Results Test.
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Related terms
Schema Markup
Schema markup is structured-data code (usually JSON-LD) added to a page to help search engines understand its content and unlock rich results.
Structured Data
Structured data is standardized metadata (typically based on Schema.org) that describes a page's content in a machine-readable format.
Featured Snippet
A featured snippet is the boxed answer Google shows at the top of search results, pulling content directly from a ranking page.
SERP Feature
A SERP feature is any non-standard element on a search results page beyond the traditional blue links — featured snippets, PAA, knowledge panels, videos, images, ads, AI Overviews, and more.
SEO
SEO (Search Engine Optimization) is the practice of improving a website to rank higher in organic search results and earn more relevant, unpaid traffic.
SERP
A SERP (Search Engine Results Page) is the page Google shows in response to a user's query, including organic results, ads, and rich features.