SEO
Commercial Intent
Quick definition
Commercial intent (or commercial-investigation intent) is when a user is researching purchase options — comparing products, reading reviews, or evaluating alternatives.
Examples: 'best CRM for startups', 'HubSpot vs Pipedrive', '[product] reviews', '[category] alternatives'. The buyer is close to a decision but not yet committed.
Why Commercial Intent matters
Commercial keywords are the highest-leverage middle-of-funnel SaaS targets. Winning them often produces the most pipeline per ranking position.
How Commercial Intent works in practice
Use comparison pages, alternatives pages, 'best of' roundups, and review-style content. These formats match SERP expectations and convert qualified prospects.