SEO
SEO
Quick definition
SEO (Search Engine Optimization) is the practice of improving a website to rank higher in organic search results and earn more relevant, unpaid traffic.
SEO combines three disciplines: on-page (content and HTML), technical (crawlability, speed, structure), and off-page (backlinks and brand signals). Strong SEO programs balance all three.
Why SEO matters
Done well, SEO compounds over time. A single well-ranked article can drive thousands of visits per month for years, at a cost-per-visit that's a fraction of paid acquisition.
How SEO works in practice
For SaaS, SEO is one of the highest-leverage growth channels: high purchase intent on bottom-of-funnel queries, evergreen content, and compounding link equity make it a long-term moat.