SEO
SGE / AI Overviews
Quick definition
AI Overviews (formerly SGE — Search Generative Experience) is Google's AI-generated summary at the top of search results, synthesizing answers from multiple sources.
AI Overviews compress the SERP by surfacing an LLM-generated answer above traditional results. They cite sources, often linking to several pages that contributed to the answer.
Why SGE / AI Overviews matters
Their impact on organic CTR varies by query and niche. Informational queries see the largest CTR compression; transactional and branded queries are less affected so far.
How SGE / AI Overviews works in practice
Earn placement in AI Overviews by writing clear, well-sourced, entity-rich content; covering subtopics comprehensively; using structured data; and building brand-level authority signals.