Skyscraper Technique
The Skyscraper Technique is a link-building method where you find a high-performing piece of content, create something significantly better, then ask its backlinkers to link to your version instead.
Coined by Brian Dean, the workflow is: (1) find content with lots of backlinks, (2) publish a more comprehensive, updated, better-designed version, (3) reach out to everyone linking to the original.
Why Skyscraper Technique matters
It still works in SaaS niches, especially for evergreen topics with outdated top-ranked content. Conversion rates depend heavily on how genuinely better your version is.
How Skyscraper Technique works in practice
Pure skyscraper outreach has saturated in many industries. Modern variants pair it with original data, custom visuals, or a unique POV — making the resource genuinely worth linking to rather than just 'longer'.
Best practices
- Pick topics where the top result is genuinely outdated.
- Add original data, screenshots, or expert input.
- Send personalized outreach, not templates.
- Combine with digital PR for outsized lift.
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