Vibhu Dhariwal

SEO

20 min read

SaaS SEO: The Complete Guide (Strategy, Execution, and the ARR Connection)

Most SaaS SEO guides teach generic search optimisation dressed up with SaaS examples. This guide covers what's structurally different about SEO for software companies: the unique page types, the conversion architecture, the technical pitfalls, how to choose an agency, and how to connect organic growth directly to ARR.

Mar 10, 2026 Read

SaaS Marketing

17 min read

How Much Do SaaS Companies Spend on Marketing? (2025 Benchmarks)

The 8% of ARR benchmark is real, but it's also nearly useless for setting your actual marketing budget. This guide explains why, separates the two different budget figures most articles confuse, and gives you a framework to derive the right number from your own growth targets.

Mar 10, 2026 Read

SaaS Marketing

15 min read

How to Measure SaaS Content Marketing ROI (Without False Precision)

Every SaaS team asks the same question: how do we know if content marketing is working? This guide explains what to measure, what to ignore, how to calculate content ROI honestly, and how to build a measurement system that improves as your programme matures.

Mar 10, 2026 Read

SaaS Marketing

14 min read

SaaS Growth Strategy: What Actually Works at Each Stage

Most SaaS growth strategy guides list every tactic as equally valid. They're not. What works at $1M ARR actively hurts you at $10M ARR. This guide frames every core strategy through the lens of stage, sequencing, and growth loops.

Mar 10, 2026 Read

SEO

13 min read

How Important Is SEO for a SaaS Business? (The Honest Answer)

SEO can be the most valuable marketing channel a SaaS company has, or a costly distraction, depending on where you are. This guide covers when SaaS SEO pays off, what it actually does to growth, and what's changing in 2025 with AI search.

Mar 10, 2026 Read

Link Building

14 min read

What Is Anchor Text? Types, Examples & How to Optimise It

Anchor text is the clickable text in a hyperlink. This guide covers all 8 types, the internal vs. external strategy difference, how long anchor text should be, variation ratios, and whether nofollow anchor text carries any weight.

Mar 5, 2026 Read

Link Building

16 min read

What Is Broken Link Building? (And How to Do It Without Wasting Your Time)

Broken link building has a 5–10% average response rate. Before you commit to it, you need to know when it's worth the effort, and when it isn't. This guide covers the full process, a prioritisation framework for vetting opportunities, and the outreach psychology that actually gets replies.

Mar 5, 2026 Read

Link Building

13 min read

What Is Link Building in SEO? (And How Does It Actually Help You Rank?)

Most guides say link building helps SEO because links are 'like votes.' That's incomplete. This guide explains the actual mechanism: how PageRank flows, what makes a link valuable, realistic timelines, and when links aren't even your bottleneck.

Mar 5, 2026 Read

Link Building

11 min read

Link Building Statistics 2026: Data-Backed Insights from 100+ Studies

94% of content earns zero backlinks. Top-ranking pages have 3.8x more referring domains. Digital PR now dominates tactics. Here's what 100+ studies and surveys reveal about link building in 2026, and what actually moves the needle.

Mar 3, 2026 Read