Vibhu Dhariwal

Link Building

14 min read

HARO Link Building: What Works Now That HARO Is Back

HARO is back, but it now works as an expert commentary channel rather than a link source. Here is how the request platforms compare, why AI-written pitches fail, and how SaaS teams should pick requests and measure the results.

Nov 2, 2026 Read

SEO

14 min read

SEO Migration: How SaaS Teams Move Sites Without Losing Pipeline

An SEO migration is a revenue event, not an IT ticket. Here is how risky each type of move is, how long recovery really takes, and how to rank URLs by pipeline so the pages that produce demo requests survive the move.

Oct 30, 2026 Read

Link Building

15 min read

Types of Backlinks: Which Ones Move Rankings for SaaS

There are two ways to sort backlinks: by the attribute in the HTML and by how the link got there. Here is what each type is worth to a SaaS site, which ones Google treats as spam, and how to audit the mix you have.

Oct 29, 2026 Read

SaaS Marketing

13 min read

B2B Content Marketing: A Shortlist-First Strategy for SaaS

B2B content marketing should put your product on the buyer's shortlist before sales gets involved. Here is how buyers use content now, a six-step strategy, the formats that fit each buying stage and how to measure content against pipeline.

Oct 27, 2026 Read

Link Building

13 min read

Tiered Link Building: How It Works and Why SaaS Should Skip It

Tiered link building stacks links behind your backlinks to push authority down a chain. Here is how it works, what Google's spam policies say about each tier, and the cleaner way SaaS teams strengthen a tier 1 link.

Oct 26, 2026 Read

SEO

14 min read

SEO KPIs: The 5 That Tie Organic Search to Pipeline

Most SEO KPI lists track sixteen numbers. A SaaS team needs five that roll up to pipeline and ARR. Here is how to calculate each one, set targets backwards from revenue and read them now that AI answers absorb clicks.

Oct 23, 2026 Read

SaaS Marketing

13 min read

What Is B2B SaaS? The Model, the Metrics and How It Sells

B2B SaaS is subscription software sold to businesses, and its real product is the renewal. Here is how the model works, the metrics that decide it, how contract size sets the sales motion, and what AI is doing to SaaS pricing.

Oct 22, 2026 Read

SEO

14 min read

Topical Authority: How SaaS Sites Build It and Measure It

Topical authority is focus Google can see. Here is what Google has confirmed about it, a worked topical map for a SaaS category, the build order we use, and how to measure it in pipeline.

Oct 20, 2026 Read

Link Building

13 min read

Backlinks: What They Are and How They Work for SaaS

Backlinks are links from other sites to yours, and Google still uses them to find and rank pages. Here is how they work, why referring domains matter more than raw counts, and why so many backlinks quietly disappear.

Oct 19, 2026 Read

SEO

15 min read

SEO Forecasting: How SaaS Teams Predict Pipeline and ARR

SEO forecasting is only useful when it ends in pipeline. Here is how SaaS teams build a ranged forecast from search demand to demos and ARR, with AI Overview discounts and a worked example.

Oct 16, 2026 Read